The consumer-brands house of the Magical group
Built the old way — product first, story told honestly, details obsessed over. Each label runs with its own identity and its own audience; the house behind them holds the standard.
Founded by Tanvi Doshi
A contemporary Indian fashion label of fluid silhouettes and craft-led design — hand-block mul cottons, Kala Cotton from Kutch, cut at the atelier in Surat. Featured in Vogue; now at Broadway Bandra, Mumbai.
Founded by Devansh Vasant · Est. 2022
Accessible luxury with one obsession — the perfect pleated trouser — alongside a personal-styling studio for weddings, shoots and wardrobes. Monochrome, considered, worn on repeat.
In development. Category undisclosed. It will be announced when it is ready — not before.
In development. Category undisclosed. Patience is part of the recipe.
The house does not launch labels to fill a calendar. It launches them when the product argues for itself.
Independence in front of the customer. The house behind the curtain.
Family money on family timelines — labels are built to be kept, not flipped.
One bar for product, packaging and story across every label the house touches.
Stores, stockists and channels opened once — then shared across the family.
Finance, supply, technology and compliance run by the house, so labels run on craft.
A vertical of Magical — the business house of the Doshi family.
Designers, merchandisers, storytellers, operators — people who care about the second decimal of a detail nobody else will notice. They notice.
Write with the thing you've made — not the résumé.
